Too many categories with not enough content for each category can hurt the search ability of your weblog. Categories on your blog help you to break up your content into smaller pieces to help assist readers, and search engines to understand the makeup of your content. Those categories have the ability to build up momentum if you allow them to.

Paul Allen, “the lesser” as he calls himself is an Internet Entrepreneur here in Utah and has a long track record of business success.  He has a blog http://paulallen.net where he talks about various subjects from Search Engine Optimization to BYU Basketball here in Utah. His writing is good. But you will notice by visiting his blog that he has way too many categories. The content is too broken up. He’s treating Categories like they are a Tag Cloud. This made it very difficult for me to search specific topics of content that I was looking for on his website. For example he has categories ‘BYU Basketball’, ‘BYU Football’, and ‘BYU Marriott School’. This would be better served as just one category for ‘BYU’ and using the others either as sub-categories or nothing at all.

Having way too many categories however does not take away at all from the quality and benefit one gains from reading Paul Allen’s weblog. It simply just makes it hard to search through it. Which only becomes more and more of a problem over time.