I read recently at the Marketing Pilgrim weblog an article titled ‘Surprise, Surprise: SEO Works’. It talked about a case study that MarketingSherpa did and gave results on the 4 tactics that increased traffic by 58%! Let’s just cut to the chase. Here were the 4 tactics:

1. Develop new language versions of the website
2. Create new white paper to qualify leads
3. Boost incoming links from relevant sites
4. Test design and placement options for links to Web forms

Marketing Pilgrim translated that into some normal English for us.

1. Add more (multilingual) content
2. Add more content
3. Build links
4. Test website effectiveness

It would be interesting to give just these 4 tactics a try to one of your more stale websites and see what happens. You do the case study yourself and see if it works for you. All the tactics are simple and have been mentioned many times on this blog and many others. But sometimes SEO works for webmasters in small doses. What I mean is that sometimes too much information can burden an SEO campaign. At times it helps webmasters to have a few simple steps to adhere to help them on their way to SEO progression. These 4 tactics are a good place to start.