I think it’s fair to say that most of us understand that blogging is a fundamental component of organic search engine optimization. It’s also a true test of someones SEO campaign. Whether or not they really want great results or not. A typical “black hat” is too lazy to spend quality time blogging and writing quality articles. You know that blogging is important to your seo campaign. The question you may have is “How Often Should I blog?”.

Quality vs. Quantity

To answer this question let’s first look at the difference between Quality vs. Quantity. What’s better to have, many articles with poor to average content or fewer articles with outstanding content? I think for most of you this is a pretty easy question to answer. Yet many are still throwing up one garbage blog article after another. Let’s settle the debate once and for all. Quality is better than Quantity when it comes to blogging. Now let’s define quality!

What defines a quality blog article?

I define a quality blog article as one that is rich in content and creativity. An article that is written with the intent of being educational rather than for marketing purposes. One than has been thoroughly thought through by brainstorming and specific research. How many of your blog articles are like that? The fact is probably not very many. Because most of us are lazy when it comes to writing blog articles. Let me give you an example of what one quality article can do for your blog. I have learned this through experience!

Case Study

My other and most popular blog is ChaseSagum.com where I write in the open source software spectrum. I have been running this blog for a little over 1 year now and it has by far been my most popular and profitable blog. I wrote an article back in November of 2007 titled ‘Drupal + Ubercart= Simple Shopping Cart’ which discussed the Drupal content management system and the Ubercart shopping cart plugin. Due to the combination of interest and quality of the article, this 1 blog article is responsible for 40% of my traffic to chasesagum.com daily! I have written over 200 articles on this blog throughout the duration of the site. And 1 article alone is getting 40% of all daily traffic. That my friends is the result of spending quality time researching, brainstorming, and writing. This little experiment of mine has proven to me time and time again since then that my quality articles are the most important.

Conservative Blogger

If you are a utah business owner who does not spend his life (like me) on the Internet, and just needs to see successful results with your SEO campaign than consider yourself now a Conservative Blogger. A conservative blogger only needs to write 1 Quality article per week in order to see good results. If the article is quality as defined above, this 1 article each week will go a long way for you in your search engine optimization efforts.

Some Quick Blogging Tips

  • Write an appealing Post Title (don’t keyword stuff)
  • Include Some Visuals (images)
  • Bold Your Main Points
  • Link to necessary URL’s and use noFollow on the rest
  • Participate in the conversation

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