You better believe the advice I am talking about is from Rand of SeoMoz. Would you expect anyone else? You can read the full article about Keyword Usage and Targeting. He explains it really well and helps us to understand the basic fundamentals behind keyword usage and what is too much and too little. This [...]

• 1 Comment

Frank Watson from Search Engine Watch wrote a great article that contains some brief and simple definitions for some of the important terms for Tracking and Analytics. All are very important. Here are some that I wanted to point out:
Page Views: The number of pages viewed is the basis of analytics and site traffic. At [...]

• 0 Comments

You may have heard that meta descriptions have little to no impact on where a page ranks on Google these days. And everything you heard about that is indeed true. No longer are the days where a keyword stuffed meta description gives a page a higher ranking than the other. And thank goodness for this. [...]

• 0 Comments

What are search engine friendly URL’s and why should your website have them? A search engine friendly URL is one that is easily readable by search engines and is no more than 2 dynamic parameters in length. An example of a not so search engine friendly URL, here is an example of one from the [...]

• 0 Comments

A part of SEO that you do not hear about too often is the size of a webpage. I am talking about literal filesize of each individual page that  a Search Engine will crawl. This is important because Search Engines crawl your webpage and cache the information onto their servers. So you can imagine if [...]

• 0 Comments

I would create my own “beginner’s guide to SEO” but I must say that I do not enjoy reinventing the wheel, especially when the wheel has been perfected. Rand Fishkin of SEOmoz.org has created a fantastic Beginner’s guide to SEO and it’s free to download and read. I highly recommend it to all webmasters for [...]

• 0 Comments

You are probably aware of the importance of inbound links to your website. An inbound link is a link from an external webpage to one of your webpages. Link popularity was a gauge of search term relevance from the beginning of Google’s existence. “BackRub” was the search engine algorithm that analyzed inbound links to a [...]

• 3 Comments

Sitemaps are an important component to effective organic search engine optimization. I include it in the list of my ‘SEO Fundamentals’ because I feel that they are one of the core principals of SEO. The purpose of a sitemap is to notify the search engine when crawling of all the pages to crawl on a [...]

• 2 Comments

A common mis perception in search engine optimization is that if a website ranks high for a term that is currently getting low or no search volume at all, then it is all in vain. This is a huge problem in the industry because businesses are not getting the full picture. It’s not just about [...]

• 0 Comments

The Page Title
Effective page titles are one of the most basic and most effective means to search engine optimization. It is a simple concept but can be very complicated at the same time. The right page titles alone can make a huge difference with niche terms in your SEO campaign. The challenge is to [...]

• 0 Comments