Rand from SeoMoz talks about blogging community outreach and the psychology of blog niches. Rand talks about the importance for bloggers to make friends and influence people. Rand like always does a fantastic job visually illustrating his point. He helps describe how a blogger can “touch” many different communities. Some interesting steps he lays out:

  • Identify powerful, relevant communities - participate in communities such as hubs, directories, blog listings etc.
  • Attending Events - attend niche specific events pertaining to your blog
  • Interviewing Power Players - self explanatory. Get new information from these important sources.
  • Find Content Holes - fill the holes in content for questions on the internet that are not currently being answered

Great steps and very insightful information. Here is the actual video from Rand. You can also go to the following link: http://www.seomoz.org/blog/whiteboard-friday-blogging-community-outreach